Thursday 8 October 2009

Putting charity first


Sarah Carrino put the wheels in motion when she came up with an innovative idea for donating to charity while buying a MINI Cooper Convertible from Elms Bedford.

Impressed with her new car and with the service she received, Sarah decided to buy a MINI for her parents and to put a charity deal together.

Sarah donated the referral fee and the deposit contribution offered to her by Elms Bedford. This is a first for Elms Bedford who were so impressed by the uniqueness of Sarah’s fundraising idea that they decided to match the donation, raising £850 in total for charity.

Sarah said:

“I wanted to give something back and decided to donate money I would have received from the car deals to a charity that is dear to my heart – Sky Blues in the Community. This is where Coventry City Football Club takes sport to children, including those who are disabled.

“If more people or companies could think of doing this it could have a big impact for charities. It gives people a different way of helping others.”

Talking about her new car, Sarah added:

“It drives beautifully from winding country roads to motorways and with the roof down is a good way to get a suntan! My 10 year old son and his friends are not easy to impress but have given the MINI the thumbs up and declared it a cool dude’s car!

“My parents had one of the first MINIs 50 years ago and have been thrilled with this latest model.”

Editors' notes
1. Issued by Manners PR for Elms Bedford.
2. For more info contact Sue Gough at Manners PR on 07921 514 940.