Elms putting MINI charity first

The one and only limited edition MINI John Cooper Works WC50 supplied by Elms Bedford took to the roads on Wednesday 2 December. The limited edition MINI was built to strict numbers, with only 100 in the UK and 500 worldwide.

MINI enthusiast Paula Reed picked up the keys for her limited edition MINI from Elms Bedford (pictured above with Grahame Downer, Group MINI Brand Manager).

Paula and husband Keith own 10 classic MINIs and belong to the “Tyred and Exhausted” MINI owners club, where they attend rallies and raise money for charity. Attending the London to Brighton run is a favourite with over 12,000 MINIs taking part.

The Reed family have bought 5 MINIs over the years from Elms Bedford and Paula said:

“We are really pleased with the service we receive here and as MINI enthusiasts it’s really important that we know we can rely on the very best. We like the fact that the car is limited edition and will fit in well with our MINI collection of classic cars.”

Built in strictly limited numbers the MINI John Cooper Works WC50 commemorates the 50th anniversary of achievements of John Newton Cooper, racing legend, who with drivers such as Stirling Moss and Jack Brabham led the team to consecutive world championships in 1959 and 1960.

Editors' notes
1. Issued by Manners PR for Elms Bedford.
2. For more info contact Sue Gough at Manners PR on 07921 514 940.

Putting charity first

Sarah Carrino put the wheels in motion when she came up with an innovative idea for donating to charity while buying a MINI Cooper Convertible from Elms Bedford.

Impressed with her new car and with the service she received, Sarah decided to buy a MINI for her parents and to put a charity deal together.

Sarah donated the referral fee and the deposit contribution offered to her by Elms Bedford. This is a first for Elms Bedford who were so impressed by the uniqueness of Sarah’s fundraising idea that they decided to match the donation, raising £850 in total for charity.

Sarah said:

“I wanted to give something back and decided to donate money I would have received from the car deals to a charity that is dear to my heart – Sky Blues in the Community. This is where Coventry City Football Club takes sport to children, including those who are disabled.

“If more people or companies could think of doing this it could have a big impact for charities. It gives people a different way of helping others.”

Talking about her new car, Sarah added:

“It drives beautifully from winding country roads to motorways and with the roof down is a good way to get a suntan! My 10 year old son and his friends are not easy to impress but have given the MINI the thumbs up and declared it a cool dude’s car!

“My parents had one of the first MINIs 50 years ago and have been thrilled with this latest model.”

Editors' notes
1. Issued by Manners PR for Elms Bedford.
2. For more info contact Sue Gough at Manners PR on 07921 514 940.