The Bedford Swan Hotel is opening its doors to all-comers from Tuesday March 1st to Saturday March 5th with a “special pay what it is worth” promotion.
While other venues regularly offer “eat as much as you like” deals, Bedford Swan Manager Dominic Mills wants people to tell him what they would want want to pay for meals in the hotel’s award winning River Room restaurant.
“I am throwing open the doors and saying: Come inside. And again people may be put off by the perceived prices - which in fact are not very different to any of the town’s gastro pubs.
“So we are asking people to come along and try the menu and then give us feedback and pay us what they expect to pay to make them come back again.
The daring strategy is part of a price-busting season at the 113-bedroom Bedford Swan. Currently on offer is the £3,000 wedding offering a bride and groom an “all-inclusive” wedding package with reception: three course dinner with unlimited house wine an evening finger buffet and disco as well as room for the bridal couple for the night.
“You hear so much about weddings costing £30,000 or more we thought we would show that people could bring their big day down to a reasonable price and still enjoy the loveliest setting in the town,” added Dominic.
For booking details go to www.bedfordswanhotel.co.uk
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